Two out of three customers prefer accessing a mobile website over a mobile application.

Most users want a mobile experience without the barrier of a mobile app. When a user has to download an app in order to browse or complete a transaction, this is considered an unnecessary barrier.

Every day more and more internet usage is moving from full, desktop-view access to mobile access. How well are you adjusting to the change? When creating content for your website you should always keep in mind how it will look and be accessed on mobile devices.

The key to this is Responsive Web Design. By designing one website that looks good on all devices, your development and maintenance costs are greatly reduced. 

We will present a keynote session at the Leadership Summit that addresses the principles and implementation of Responsive Web Design. This is one of the many valuable sessions you will enjoy at the conference!